About Us

Jina Etienne
Jina Etienne, CPA, CGMA, CDE  
Founder & Principal Consultant

Jina is a results-oriented leader with proven success in serving diverse clients, developing unique products and services, and creating value for customers, stakeholders and team members.  Previous roles include Director – Diversity & Inclusion, Grant Thornton (GT), President & CEO of the National Association of Black Accountants, Inc. (NABA), and Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered strategy development, workshops & coaching

to leaders, executives and entrepreneurs. At GT, Jina managed the firm's Diversity & Inclusion (D&I) Team responsible for developing and implementing GT’s firm-wide D&I strategy.  At NABA, she was responsible for strategic direction, stakeholder relationships, organizational priorities, and managing the day-to-day operation of the Association and its staff.


She is a Thought Leader with the Business Learning Institute (BLI), a strategic learning partner and talent management consultancy for organizations worldwide, where she develops and delivers live webinars and on-site training and workshops.  Jina is an author and trainer with Becker, a global leader in continuing professional education. She is also a content partner with the Massachusetts Society of CPAs, developing and delivering custom training solutions for their members.

As a CPA with a 26+ year career in public accounting, she brings first-hand experience within the profession to her work. Previous roles include Director – Taxation, Tax Ethics & Professional Standards, AICPA Tax Section at the American Institute of CPAs (AICPA).  She joined the AICPA after 17 years in private practice at Etienne & Associates, LLC (E&A).  She began her career in public accounting in the tax department of Touche Ross (now Deloitte). 

She is part of the Peloton community (#Mama_Cat) and enjoys jigsaw puzzles, Sudoku, and cake decorating. She (kinda) plays piano and has occasionally been known to sing karaoke.  She earned an M.S. in taxation in 1993 and a B.S.B.A. in accounting in 1989 from American University

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Gerard Etienne 
Consultant & Strategic Analyst

Gerard is a speaker, coach and facilitator of seminars and workshops on innovation, intrapreneurship and customer intimacy. A former engineer, he leverages his analytical background to develop a deeper understanding of client needs and behaviors.

By working with small intrapreneurial teams and designing iterative market “experiments” based on validated customer learning, Gerard has helped teams

parse, cull, and identify worthwhile innovative ideas and opportunities while eliminating the ones that are not worth pursuing, thus saving companies money.


Most recently, Gerard was Director of Vocational Services at Interfaith Works (IW), a nonprofit organization that provides emergency shelter, supportive housing, essential needs, and employment programs to over 35,000 residents of Montgomery County, MD. Gerard joined IW at the beginning of the Covid-19 epidemic and was part of the leadership team responsible for the development and implemented of a strategy for IW to adapt their service model to minimize delivery of critical services in a remote environment.

Before joining IW, Gerard co-founded EtiennePartners (EP) with Jina. EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams.  Combining their experiences, backgrounds and work led to the development of the unique approaches to D&I, which are foundational to the work of Etienne Consulting.


Formerly V.P. of Intrapreneurship at Relativity Sciences, Inc. (RSI), a boutique consultancy focused on helping large companies be more innovative and intrapreneurial, he guided, coached and led numerous teams to move innovative ideas and projects forward, using various aspects of Lean Startup and Business Model Canvas. Before RSI, Gerard was a Senior Analyst with Synthesis Partners, a business intelligence and consulting firm. After a 10 year career as a Mechanical Engineer, he decided to make the change to business consulting with a focus on intrapreneurship and innovation.

Gerard is an avid Arsenal fan, plays piano and appreciates a good cup of coffee.  He earned an MBA in 2003 and a B.S. in Mechanical Engineering in 1989 from University of Maryland.

Strategic Partners

Each consulting engagement, training program and educational workshop is uniquely designed and developed.  We draw from our network of DEI consultants and technical experts with specialized skills such as data analysis, curriculum design, HR management, systems thinking, and more, based on the nuances and requirements of each client.